| Summary: | 碩士 === 國立暨南國際大學 === 管理學院經營管理碩士學位學程碩士在職專班 === 105 === The rise of the Chinese ‘Red’ Supply Chain in recent years has not only successfully created and supported Chinese own brands and its mature chain of suppliers in all industries, especially the LED industry, but also resulted in a bleedingly competitive market for the Japan-based manufacturers, who specialize in critical upstream components, as well as the Taiwan-based manufacturers, who are highly focused on the OEM business.
Through step-by-step actions taken by all-level government offering good supports and continuous subsidies, maliciously recruiting talents from competitors, and building the complete supply chain, China has finished constructing his own LED supply chain, which is fast growing and getting stronger. In this study, A Company, a world class leader in chip design and manufacturing in the LED industry, has been confronting with high competition from the Chinese large-scaled competitors for the lighting and backlight application. Over the past decade, though the yearly revenue gets stably growing, the P&L status of A Company gets worse and even the loss gets bigger.
This study proposes innovative business strategies to not only A Company but all other electronics industry companies to survive the competitive pressure and downturn. In this study, industry analysis methods are applied to analyze the LED industry. The evaluation of feasibilities was also conducted, and the result as of this date is concluded feasible. The result is of a recommendation and proposal for A Company through resources utilization and effectiveness elevation, overall cost down and the optimization of product mix, in order to get the P&L status better with plus earnings, and also coopetition strategy, continuous technology innovation, product differentiation and market segregation, in order to make it competitive and leading in the market.
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