An Analysis of Thailand’s Tourism Development Strategies (1997-2006)

• Main Authors: HSU,FANG-YU, 許芳瑜
• Other Authors: CHEN,PEI-XIU
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/n234n9

碩士 === 國立暨南國際大學 === 東南亞學系 === 105 === This study is based on the planning of Thailand’s tourism strategy and the formulation of policy for the decade after 1997. Comparing these strategies and policies with the existing Thailand-related tourism policy, which could be found the follow-up development of the policies, and How to cooperate with the environment to change the tourism strategy. In addition, the environmental change from 1997 to 2006 will be discussed, it will be easy to understand that the impact of the environment and strategies and policies. This article would like to answer these question: 1. What is the importance of Thailand's tourism development strategy and policy between 1997 and 2006? What are the implications of the strategies and policies for the Thailand’s successful tourism development? 2. What kind of the impact of Thailand’s tourism when Thailand is facing a lot of domestic and foreign events? Does the Thai government make appropriate policy changes or plans to resolve the crisis? According to the literature, the 1997 Asian financial crisis is the turnaround of tourism industry in Thailand, it is an important period for Thai tourism industry. And the study is looking forward to understanding Thailand’s tourism relevant strategies, could be more understand about the Thai culture, and understand the Thai government's strategic layout of tourism, the significance of the policy and future development.