The Fitness between Modularization Strategy and Platform Leadership

• Main Authors: Lin, Hong-Wei, 林宏瑋
• Other Authors: Hung, Chia-Liang
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/h6f585

碩士 === 國立暨南國際大學 === 資訊管理學系 === 105 === In the open innovation, enterprises must understand the use of external resources. To use the business model as a platform (Chesbrough, 2006), and build a platform by modularization. The different modular operators will also affect its platform leadership. In present study, we confirm the related academic research on the empirical practice, and give some specific advices on the development of enterprises. This study is based on eight modular operators and four criteria of platform leadership (Baldwin & Clark,2000 ; Chou & Hung, 2008 ; Gawer & Cusumano, 2002), We distinguish a firm established within five years as startups, and distinguish others as incumbents. Using the canonical correlation analysis to find the best fitness between modularization strategy and platform leadership. Provide some advices to incumbents and help startups to integrate into the platform quickly, and then practice the spirit of open innovation. In this present study, we find that incumbents focus on augmenting to make the platform diversified, and use their own advantages to integrate platform partners. However, the startups through the splitting to build the system, using augmenting and substituting standardization and simplify the system in order to reduce the costs of development and maintain. Using inverting to hide the core technology and capital investment in specific technology to integrate platform manufacturers.