| Summary: | 碩士 === 國立暨南國際大學 === 資訊管理學系 === 105 === In recent years, the progress of science and technology led the development of the Internet. Because of the popularization of computers and mobile phones, the number of people using computers and mobile phones gradually increased and produced a virtual community. Traditional community activities are transformed into online virtual community activities. Whether it is in early initial community development, such as online discussion forums, chat rooms; medium-term community instant messaging, such as MSN, Yahoo Messenger; and even to the present integration of virtual community diverse functions of the community media, such as Facebook, Twitter, Instagram, each in the launch of all caused a sensation. A large number of dissemination of text messages, pictures, videos in the community network symbolizes the arrival of the era of the Internet community virtual community and community media will be the core of the future community development.
This research takes the community value as the core to analyze the user in the current use of social media for the situation, and use the different values of the problem to extends the development of social media, including personal social, social presence, job social value, social community, social commerce, negative social value. Through the above options to explore the views and opinions of the current user of social media use.
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