A study of the association between customer journey,customer engagement and word-of-mouth communication-A mixed approach investigation

A study of the association between customer journey,customer engagement and word-of-mouth communication-A mixed approach investigation

碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 105

Bibliographic Details
Main Authors:	Chun-ChiehChang, 張俊杰
Other Authors:	Hsin-Hui Chou
Format:	Others
Language:	zh-TW
Published:	2017
Online Access:	http://ndltd.ncl.edu.tw/handle/9f6jmq

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