A study of the association between customer journey,customer engagement and word-of-mouth communication-A mixed approach investigation

碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 105

Bibliographic Details
Main Authors: Chun-ChiehChang, 張俊杰
Other Authors: Hsin-Hui Chou
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/9f6jmq