A study of the association between customer journey,customer engagement and word-of-mouth communication-A mixed approach investigation

碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 105

Bibliographic Details
Main Authors:	Chun-ChiehChang, 張俊杰
Other Authors:	Hsin-Hui Chou
Format:	Others
Language:	zh-TW
Published:	2017
Online Access:	http://ndltd.ncl.edu.tw/handle/9f6jmq

id	ndltd-TW-105NCKU5457025
record_format	oai_dc
spelling	ndltd-TW-105NCKU54570252019-05-15T23:47:00Z http://ndltd.ncl.edu.tw/handle/9f6jmq A study of the association between customer journey,customer engagement and word-of-mouth communication-A mixed approach investigation 探究顧客旅程、顧客參與、口碑傳播關聯之質量混合研究 Chun-ChiehChang 張俊杰碩士國立成功大學高階管理碩士在職專班(EMBA) 105 Hsin-Hui Chou 周信輝 2017 學位論文 ; thesis 132 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 105
author2	Hsin-Hui Chou
author_facet	Hsin-Hui Chou Chun-ChiehChang 張俊杰
author	Chun-ChiehChang 張俊杰
spellingShingle	Chun-ChiehChang 張俊杰 A study of the association between customer journey,customer engagement and word-of-mouth communication-A mixed approach investigation
author_sort	Chun-ChiehChang
title	A study of the association between customer journey,customer engagement and word-of-mouth communication-A mixed approach investigation
title_short	A study of the association between customer journey,customer engagement and word-of-mouth communication-A mixed approach investigation
title_full	A study of the association between customer journey,customer engagement and word-of-mouth communication-A mixed approach investigation
title_fullStr	A study of the association between customer journey,customer engagement and word-of-mouth communication-A mixed approach investigation
title_full_unstemmed	A study of the association between customer journey,customer engagement and word-of-mouth communication-A mixed approach investigation
title_sort	study of the association between customer journey,customer engagement and word-of-mouth communication-a mixed approach investigation
publishDate	2017
url	http://ndltd.ncl.edu.tw/handle/9f6jmq
work_keys_str_mv	AT chunchiehchang astudyoftheassociationbetweencustomerjourneycustomerengagementandwordofmouthcommunicationamixedapproachinvestigation AT zhāngjùnjié astudyoftheassociationbetweencustomerjourneycustomerengagementandwordofmouthcommunicationamixedapproachinvestigation AT chunchiehchang tànjiūgùkèlǚchénggùkècānyǔkǒubēichuánbōguānliánzhīzhìliànghùnhéyánjiū AT zhāngjùnjié tànjiūgùkèlǚchénggùkècānyǔkǒubēichuánbōguānliánzhīzhìliànghùnhéyánjiū AT chunchiehchang studyoftheassociationbetweencustomerjourneycustomerengagementandwordofmouthcommunicationamixedapproachinvestigation AT zhāngjùnjié studyoftheassociationbetweencustomerjourneycustomerengagementandwordofmouthcommunicationamixedapproachinvestigation
_version_	1719154835557711872

A study of the association between customer journey,customer engagement and word-of-mouth communication-A mixed approach investigation

Similar Items