The Effect of Music, Video Size and Ad Congruency on Intrusiveness Perception and Ad Recall

The Effect of Music, Video Size and Ad Congruency on Intrusiveness Perception and Ad Recall

碩士 === 國立成功大學 === 國際經營管理研究所 === 105

Bibliographic Details
Main Authors:	CravediJulien, 張奕安
Other Authors:	Tien Wang
Format:	Others
Language:	en_US
Published:	2017
Online Access:	http://ndltd.ncl.edu.tw/handle/g7nh23

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