The Effect of Music, Video Size and Ad Congruency on Intrusiveness Perception and Ad Recall
碩士 === 國立成功大學 === 國際經營管理研究所 === 105
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ndltd-TW-105NCKU53210452019-05-15T23:53:19Z http://ndltd.ncl.edu.tw/handle/g7nh23 The Effect of Music, Video Size and Ad Congruency on Intrusiveness Perception and Ad Recall The Effect of Music, Video Size and Ad Congruency on Intrusiveness Perception and Ad Recall CravediJulien 張奕安 碩士 國立成功大學 國際經營管理研究所 105 Tien Wang 王鈿 2017 學位論文 ; thesis 70 en_US |
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en_US |
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Others
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碩士 === 國立成功大學 === 國際經營管理研究所 === 105 |
author2 |
Tien Wang |
author_facet |
Tien Wang CravediJulien 張奕安 |
author |
CravediJulien 張奕安 |
spellingShingle |
CravediJulien 張奕安 The Effect of Music, Video Size and Ad Congruency on Intrusiveness Perception and Ad Recall |
author_sort |
CravediJulien |
title |
The Effect of Music, Video Size and Ad Congruency on Intrusiveness Perception and Ad Recall |
title_short |
The Effect of Music, Video Size and Ad Congruency on Intrusiveness Perception and Ad Recall |
title_full |
The Effect of Music, Video Size and Ad Congruency on Intrusiveness Perception and Ad Recall |
title_fullStr |
The Effect of Music, Video Size and Ad Congruency on Intrusiveness Perception and Ad Recall |
title_full_unstemmed |
The Effect of Music, Video Size and Ad Congruency on Intrusiveness Perception and Ad Recall |
title_sort |
effect of music, video size and ad congruency on intrusiveness perception and ad recall |
publishDate |
2017 |
url |
http://ndltd.ncl.edu.tw/handle/g7nh23 |
work_keys_str_mv |
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