Investigating B2B Social Media Implementation Based on E-marketing Orientation and Media Richness Perspective

Investigating B2B Social Media Implementation Based on E-marketing Orientation and Media Richness Perspective

碩士 === 國立成功大學 === 國際經營管理研究所碩士在職專班 === 105

Bibliographic Details
Main Authors: CandiceChang, 張芸翊
Other Authors: Wann-Yih Wu
Format: Others
Language:en_US
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/r7gcg4
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spelling ndltd-TW-105NCKU53210402019-05-15T23:47:02Z http://ndltd.ncl.edu.tw/handle/r7gcg4 Investigating B2B Social Media Implementation Based on E-marketing Orientation and Media Richness Perspective Investigating B2B Social Media Implementation Based on E-marketing Orientation and Media Richness Perspective CandiceChang 張芸翊 碩士 國立成功大學 國際經營管理研究所碩士在職專班 105 Wann-Yih Wu 吳萬益 2017 學位論文 ; thesis 72 en_US
collection NDLTD
language en_US
format Others
sources NDLTD
description 碩士 === 國立成功大學 === 國際經營管理研究所碩士在職專班 === 105
author2 Wann-Yih Wu
author_facet Wann-Yih Wu
CandiceChang
張芸翊
author CandiceChang
張芸翊
spellingShingle CandiceChang
張芸翊
Investigating B2B Social Media Implementation Based on E-marketing Orientation and Media Richness Perspective
author_sort CandiceChang
title Investigating B2B Social Media Implementation Based on E-marketing Orientation and Media Richness Perspective
title_short Investigating B2B Social Media Implementation Based on E-marketing Orientation and Media Richness Perspective
title_full Investigating B2B Social Media Implementation Based on E-marketing Orientation and Media Richness Perspective
title_fullStr Investigating B2B Social Media Implementation Based on E-marketing Orientation and Media Richness Perspective
title_full_unstemmed Investigating B2B Social Media Implementation Based on E-marketing Orientation and Media Richness Perspective
title_sort investigating b2b social media implementation based on e-marketing orientation and media richness perspective
publishDate 2017
url http://ndltd.ncl.edu.tw/handle/r7gcg4
work_keys_str_mv AT candicechang investigatingb2bsocialmediaimplementationbasedonemarketingorientationandmediarichnessperspective
AT zhāngyúnyì investigatingb2bsocialmediaimplementationbasedonemarketingorientationandmediarichnessperspective
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