The Influence of Innovation and Advertising Expenditures on Enterprise Operating Performance
碩士 === 國立成功大學 === 財務金融研究所碩士在職專班 === 105 === By utilizing limited resources on innovation and advertising, enterprises crowd out resources invested in other production or marketing aspects. Can the operating performance of enterprises benefit from such resource allocation? If so, do such benefits hav...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3uvsa6 |