The Influence Of Brand Awareness And Perceived Fit On Purchase Intentions-A Case Of MUJI Brand Extension Product

The Influence Of Brand Awareness And Perceived Fit On Purchase Intentions-A Case Of MUJI Brand Extension Product

碩士 === 國立成功大學 === 企業管理學系 === 105

Bibliographic Details
Main Authors: Chi-EnYan, 顏祺恩
Other Authors: Yao-Chuan Tsai
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/64j9xa
Description
Summary:碩士 === 國立成功大學 === 企業管理學系 === 105

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