| Summary: | 碩士 === 國立勤益科技大學 === 工業工程與管理系 === 105 === In recent years, entrepreneurship activities around the world, so the rest of the world can be seen as a successful entrepreneur. Many studies have shown, the main factors affecting the business to achieve success for the entrepreneurs themselves. Such as entrepreneurial characteristics, entrepreneurial motivations and entrepreneurial intentions. Till now, most of the scholars engaged in entrepreneurial personality traits and entrepreneurial motives or entrepreneurial personality traits and entrepreneurial intentions or entrepreneurial motives and entrepreneurial intentions. No scholars will conduct research among the three together. This study was designed to investigate the entrepreneurial characteristics, entrepreneurial motivations and entrepreneurial intentions to affect the relationship between the financial and non-financial performance and the three critical success factors. According to the entrepreneurial data, the entrepreneurial characteristics, entrepreneurial motivations and entrepreneurial intentions are used to establish a rule model that influences the success of entrepreneurship through principal component analysis (PCA) and decision tree (DT). Obtain classification accuracy, using Pearson's correlation degree of understanding between the three variables affect each other.
In terms of financial performance, in the entrepreneurial characteristics, the key success factors for top 5 items are: Innovative concept, adventurous spirit, management ability, firm completion of one thing and firm belief. In the entrepreneurial motivations, the key success factors for top 5 items are: Their own professional knowledge or skills, a strong ambition, like to interact with others, and want to work independently, get more work to meet. In the entrepreneurial intentions, the key success factors are: employee special ability, ability to adopt new technology, quality of product or service, and ability to use communication technology. Will be discussed together, the key success factors for top 5 items are: innovative concept, adventurous spirit, management ability, others rely on the technical ability, firm belief.
In terms of non-financial performance, in the entrepreneurial characteristics, the key success factors for top 5 items are: management ability, firm belief, hard work, hardship experience, self – confidence. In the entrepreneurial motivations, the key success factors for top 5 items are: the whole social atmosphere and encouragement, personal interest, money remuneration, there is an idea to be realized, self-feeling. In the entrepreneurial intentions, the key success factors are: special ability of the staff, ability to adopt the new technology, use of information communication technology. Will be discussed together, the key success factors for top 5 items are: Keen sense of market perception, self-satisfaction, management ability, the spirit of returning home, others rely on the technical ability, with learning ability. According to the results of the study can be as a business person or just started soon to see themselves and the creation of the cause, cultivate the lack of characteristics, leading the successful development of enterprises.
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