The Expansion and the Service of the Dealer - The Case of Huaya Dongying Plastics Corporation

• Main Authors: Ying-Tsan Yang, 楊英燦
• Other Authors: Yu-Ching Chiao
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/02904705915951342620

碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 105 === The purpose of this research is to make use of the cognitive level of the importance and satisfaction of the various factors in the project management core competences to construct the management opportunity grid of the Dongying Huaya Plastic Company and to explore the project management strategy of plastic pipe production and management industry. This research refers to the domestic and foreign relevant research literature through the competent and related personnel to establish a focus group for discussion, summed up the four core competence, including “dealer management”, “business assistance”, “construction training and sales promotion” and “order delivery management”. At the same time, the two dimensions of the degree of importance and the degree of satisfaction are used to measure this variable dimension to develop two kinds of questionnaires with 30 questions. This research through the development and service of the past dealers of the company as the main research scope, treats the dealers and the company’s internal employee as the research object. Perceiving importance and satisfaction by the company’s customers and their internal employee, it uses the statistical analysis of data to construct the management opportunity grid. Then find out the distribution of the core competence and explore the project management resources allocation strategy. This research use the employee self-evaluation matrix to analyze the core competence of the company and to meet the customer service satisfaction for the company develop project management strategy in the future. Finally, 50 questionnaires are sent out for internal employee of the company and are recovered 50 copies, among them 50 are valid. 66 questionnaires are sent out for relational dealers, and are recovered 66 copies, among them 61 are valid. 9 questionnaires are sent out for trading dealers and are recovered 9 copies, among them 9 are valid. Through statistical analysis, management opportunities grid and self-evaluation matrix, we find that the factors in the core competence fall into the quadrant and region. Among them, for the relational dealers, “order delivery management” is the most important core competence dimension, “dealer management” is the highest satisfaction core competence dimension. For the trading dealers, “construction training and sales promotion” is the most important core competence dimension, “order delivery management” is the highest satisfaction core competence dimension. Therefore, this research takes the research conclusion as reference of the future management strategy and resource allocation.