Constructing Management Opportunity Grid and Core Competence of Interior Design Industry - The Case of U Company

碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 105 === The purpose of this research is to explore the core competence required for interior decoration industry. Through relevant research literature to explore the importance and satisfaction of customer to the core competence of the enterprise. Then get the core...

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Main Authors: Hsiu-Lien Yang, 楊秀蓮
Other Authors: 喬友慶
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/13306284852471032840
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spelling ndltd-TW-105NCHU54570762017-10-09T04:30:39Z http://ndltd.ncl.edu.tw/handle/13306284852471032840 Constructing Management Opportunity Grid and Core Competence of Interior Design Industry - The Case of U Company 建構室內裝修產業的核心能耐與管理機會方格-以U個案公司為例 Hsiu-Lien Yang 楊秀蓮 碩士 國立中興大學 高階經理人碩士在職專班 105 The purpose of this research is to explore the core competence required for interior decoration industry. Through relevant research literature to explore the importance and satisfaction of customer to the core competence of the enterprise. Then get the core competence and development direction of the enterprise which in the competitive environment. China’s economic development in the recently twenty years has driven the market for real estate and interior decoration industry.Cause the industry competition becoming more and more fierce.Facing the competitiveness of market,enterprises must explore their core competencies and capabilities in order to stand market and survive.Therefore, according to the research background and motivation, this research will focus on the following four aspects: (1) Understand the value of service items within the interior design company, and the degree of importance and satisfaction for consumers. (2) Understand the priority sequence of value improvement in the interior design company service items. (3) Understand the core competence of interior design companies. (4) Construct the management opportunity grid for the interiordecoration company. Thenmake specific proposals to improve the interior design company, and make a competition strategy for the future of the industry. Through the application management opportunity grid and the simultaneous analysis of important and performance, evaluate and compare the importance to each value item of customers, the performance of the enterprise and the performance satisfaction of the main competitors simultaneously. Then understand the cognitive gap between customers and company , and put forward improvements for its shortcomings. 喬友慶 2017 學位論文 ; thesis 34 zh-TW
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language zh-TW
format Others
sources NDLTD
description 碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 105 === The purpose of this research is to explore the core competence required for interior decoration industry. Through relevant research literature to explore the importance and satisfaction of customer to the core competence of the enterprise. Then get the core competence and development direction of the enterprise which in the competitive environment. China’s economic development in the recently twenty years has driven the market for real estate and interior decoration industry.Cause the industry competition becoming more and more fierce.Facing the competitiveness of market,enterprises must explore their core competencies and capabilities in order to stand market and survive.Therefore, according to the research background and motivation, this research will focus on the following four aspects: (1) Understand the value of service items within the interior design company, and the degree of importance and satisfaction for consumers. (2) Understand the priority sequence of value improvement in the interior design company service items. (3) Understand the core competence of interior design companies. (4) Construct the management opportunity grid for the interiordecoration company. Thenmake specific proposals to improve the interior design company, and make a competition strategy for the future of the industry. Through the application management opportunity grid and the simultaneous analysis of important and performance, evaluate and compare the importance to each value item of customers, the performance of the enterprise and the performance satisfaction of the main competitors simultaneously. Then understand the cognitive gap between customers and company , and put forward improvements for its shortcomings.
author2 喬友慶
author_facet 喬友慶
Hsiu-Lien Yang
楊秀蓮
author Hsiu-Lien Yang
楊秀蓮
spellingShingle Hsiu-Lien Yang
楊秀蓮
Constructing Management Opportunity Grid and Core Competence of Interior Design Industry - The Case of U Company
author_sort Hsiu-Lien Yang
title Constructing Management Opportunity Grid and Core Competence of Interior Design Industry - The Case of U Company
title_short Constructing Management Opportunity Grid and Core Competence of Interior Design Industry - The Case of U Company
title_full Constructing Management Opportunity Grid and Core Competence of Interior Design Industry - The Case of U Company
title_fullStr Constructing Management Opportunity Grid and Core Competence of Interior Design Industry - The Case of U Company
title_full_unstemmed Constructing Management Opportunity Grid and Core Competence of Interior Design Industry - The Case of U Company
title_sort constructing management opportunity grid and core competence of interior design industry - the case of u company
publishDate 2017
url http://ndltd.ncl.edu.tw/handle/13306284852471032840
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