| Summary: | 碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 105 === China is the second largest economy in the world, and its economic influence is enough to affect global economic development. With the rapid growth of China''s economy, the machine tool industry also showed rapid development. Over the past 10 years, China has kept the largest consumer of metalworking tool machines in the world for many years. However, factors such as the global recession, depress of emerging market demand, and the stalling growth of the China have caused enterprises restrain their demand and reduce capital expenditure. So that the machinery industry has also been significantly impacted. Facing the condition, the machine tool industry must strengthen the core competence, enhance the competitive advantage, then adjust the strategy.
The research object is the raw material suppliers of China machine tool industry. Construct the four dimensions of core competence: delivery, service, price, and quality. Then sort out the service items with four major dimensions, including 29 items. Moreover, use the management opportunity grid (MOG) to analyze the key issues identified by the focus manufacturer, whether there have consistent cognition of the raw material suppliers. Or there is a cognitive gap. Find out the difference from the MOG of suppliers, and then propose solutions.
The results of the MOG research show that the fourth quadrant is the region where the raw material supplier considers the degree of importance to be high but does not have high satisfaction for itself. Most of them are quality dimension. However, machine tool is highly precise mechanical equipment, also is money making equipment customers rely on to survive. The quality of equipment directly affects the quality of customers'' products. And the quality of equipment should be in place, the first condition is to ensure the quality of raw material suppliers. Therefore, the machine tool industry must devote its efforts to coaching the raw material suppliers and improving their quality concept. And through this research, construct the management opportunity grid of supplier and propose proposal for supplier management.
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