The Key Success Factors of Internationalization of Leisure Industry: A Case Study of Shinshe Township in Taichung City

碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 105 === Base on Michael Porter Diamond Model, this research focused on Shinshe District, Taichung City, study of the key factors of leisure and tourism industry to internationalize. Using six elements from Michael Porter Diamond Model, interviewing people who from...

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Bibliographic Details
Main Authors: Yu-Ting Huang, 黃郁婷
Other Authors: Ku-Ho Lin
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/38726264853965384661
Description
Summary:碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 105 === Base on Michael Porter Diamond Model, this research focused on Shinshe District, Taichung City, study of the key factors of leisure and tourism industry to internationalize. Using six elements from Michael Porter Diamond Model, interviewing people who from industry, government officials, and scholars to discuss. According to the interview result, analysis the information, discovering the problems and advising in the end of this research.