| Summary: | 碩士 === 國立中興大學 === 運動與健康管理研究所 === 105 === As the rising awareness of national health, the number of people who do exercises and work out increases year after year. The rapid development of sports and fitness industries leads to competition among them. To enhance their competitiveness, the industries must continuously expand, transform and promote their Competence Set, to effectively solve the problems and encounter the challenges. Mobile applications are extensively used nowadays; If they could have combinations with sports and fitness industries, perhaps this innovative change could catch consumers’ attention and even meet their needs. By Competence Set Analysis, this research aims to investigate what consumers’ needs for fitness applications are and the relationship between the applications and Technology Acceptance Model (TAM).
This research adopts the way of online questionnaire. The respondents are people who keep a habit of exercise and gym trainers. Except for invalid responses, there are 282 adoptable responses, from all 314 responses in total. The result of the questionnaires indicates that consumers reckon that fitness applications should have 7 functions. Particularly, they think that the function of sports and health record is the most significant. According to related analysis, the correlation coefficient between “convenience” and “perceived usefulness” is 0.846; the correlation coefficient between “attitude” and “intentions” is 0.826. That is, both statistics illustrate high-positive correlation. Also, regression analysis reveals that “entertainment” and “sense of identity” have influence on fitness applications.
Through Competence Set Analysis, we can know what functions fitness applications should have; besides, by the analysis of TAM, we can know more clearly what consumers’ needs are. To satisfy fitness trainers and the public demand for fitness apps, it’s possible to develop a fitness app in the future which presents different function pages by creating a function of targeting at different identity login.
The result of this research could be taken as reference not only for developing fitness applications also another new product. When research and development has encountered difficulties in the future, they can make good use of Competence Set,thorough intopotential domains to promote their Competence Set, to effectively solve the problems and encounter the challenges,and created more economic value of better and more effective.
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