The Modeling of Social Customer Relationship Management Strategy and Performance in the Chain Store Industry

The Modeling of Social Customer Relationship Management Strategy and Performance in the Chain Store Industry

碩士 === 國立中興大學 === 行銷學系所 === 105

Bibliographic Details
Main Authors: I-Chi Chih, 池翊綺
Other Authors: 吳志文
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/92426865353766757803
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spelling ndltd-TW-105NCHU54020022017-10-08T04:31:25Z http://ndltd.ncl.edu.tw/handle/92426865353766757803 The Modeling of Social Customer Relationship Management Strategy and Performance in the Chain Store Industry 社群顧客關係管理策略與績效之研究-以連鎖產業為例 I-Chi Chih 池翊綺 碩士 國立中興大學 行銷學系所 105 吳志文 2016 學位論文 ; thesis 65 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立中興大學 === 行銷學系所 === 105
author2 吳志文
author_facet 吳志文
I-Chi Chih
池翊綺
author I-Chi Chih
池翊綺
spellingShingle I-Chi Chih
池翊綺
The Modeling of Social Customer Relationship Management Strategy and Performance in the Chain Store Industry
author_sort I-Chi Chih
title The Modeling of Social Customer Relationship Management Strategy and Performance in the Chain Store Industry
title_short The Modeling of Social Customer Relationship Management Strategy and Performance in the Chain Store Industry
title_full The Modeling of Social Customer Relationship Management Strategy and Performance in the Chain Store Industry
title_fullStr The Modeling of Social Customer Relationship Management Strategy and Performance in the Chain Store Industry
title_full_unstemmed The Modeling of Social Customer Relationship Management Strategy and Performance in the Chain Store Industry
title_sort modeling of social customer relationship management strategy and performance in the chain store industry
publishDate 2016
url http://ndltd.ncl.edu.tw/handle/92426865353766757803
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AT chíyìqǐ modelingofsocialcustomerrelationshipmanagementstrategyandperformanceinthechainstoreindustry
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