The Influence of Advertising Formats and Promotions on Customers'' Responses on Facebook
碩士 === 國立中興大學 === 科技管理研究所 === 105 === Nowadays, more and more people use social media. The large population of social media attracted a lot of advertisers to invest this new advertising platform. This tendency made online advertising more diverse. This study wanted to understand the influence of adv...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77527162141290611514 |
