Service innovation:tools and analysis

• Main Authors: Ping-Yun Tsai, 蔡秉芸
• Other Authors: Ying-Jiun Hsieh
• Format: Others
• Language: en_US
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/92480378573470830836

碩士 === 國立中興大學 === 科技管理研究所 === 105 === It is well understood that service innovation has become very significant in improving the service concept that is taken into practice for a business to reach their target customer and create their competitiveness. There were many studies discussing about service innovation that can increase the performance by using service innovation tools, but those studies do not figure out what motivation to apply those tools and which tool is more appropriate to be analyzed in different kind of business. This paper building on an extensive and systematic review of 601 academic articles from WOS and SD, then investigates and explores how service innovation tool is discussed and used in research. The research identifies 238 articles are related to service innovation, and finally identifies 28 articles that are qualified to our research scope. In our research, we provide an analysis from literature review. We find the service innovation tool that are already used in different contexts. Different service innovation tool also shows different motivation of performance which could be applied in different new service development(NSD) stage. According to our research, for the manager, they could follow the similar context empirical cases as an example to apply the service innovation tool. Also, they can use the service innovation tool to follow the motivation at each of the NSD stage. For academic field, our research points out the contexts that already are taking into service innovation scope, but those not mentioned be a guideline which provide a future research of service innovation tool.