The Analysis of MEA Tourism Factories Plan from Policy Marketing Perspective

• Main Authors: Yuan-Ching Lin, 林原慶
• Other Authors: 袁鶴齡
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/43214848701419258918

碩士 === 國立中興大學 === 國家政策與公共事務研究所 === 105 === Tourism Factories have become new sightseeing these days, since 2003 MEA launched transferred industry production site to factory tourism policy. This policy has successfully assisted industry production site in combining cultural, educational and leisure elements, which creates new experiences also draws tourist’s attention. DIY activities especially, during DIY activities tourists gain more knowledge of particular industrial history and production process. This study is focusing on public policy marketing of tourism factories, through reviewing public policy and factory tourism references and interviewing public department, expertise and tourism factory. In addition, in order to review the practice effectiveness of factory tourism and provide suggestions in the future, utilize SWOT to analyze the barriers and difficulties while launch this policy. The main findings are established on two perspectives, one is practice effectiveness of factory tourism：Firstly, revitalized traditional production factories. Secondly, internationalized. Thirdly, creating economic benefits. The other one is public policy marketing：First of all, strong brand image. Second, positive attitude. Third, multiple marketing channels. Forth, public-private partnership. After all, there are five suggestions of factory tourism policy：Sustainable development of factory tourism policy, multiple marketing channels, cross boundary cooperation, enhanced industry-academic cooperation and specialized legislation of factory tourism. Thus, above five suggestions could be the fundamental structural of development strategy in factory tourism policy.