The Roles of Investor Relations and their Power Relations in Corporations in Taiwan

• Main Authors: ChangChien, Chia Yi, 張簡佳怡
• Other Authors: Cheng, I Huei
• Format: Others
• Language: en_US
• Online Access: http://ndltd.ncl.edu.tw/handle/49250379959890638654

碩士 === 國立政治大學 === 國際傳播英語碩士學位學程(IMICS) === 105 === Investor relations (IR) has been playing an important role for publicly traded corporations for many years. In Taiwan, following the deregulation of foreign investment in the stock market, larger companies became more aware of the need of investor relations to bridge the investment community and the corporation. IR is a unique area that combines the skills of communication, public relations, and financial knowledge as well as business management. Nevertheless, there has been only limited academic research on this area, suggesting a gap between the academia and the industry. By in-depth interviews with experienced IR officers (IROs), the current study aimed to explore the situation of IR in Taiwan, including their roles and functions, as well as the issue of power relations in today’s corporations. The results showed that IR plays the role as a technician that delivers financial information as well as a manager that copes with the expectation of and the relationships with the investment community and the top management. Additionally, most interviewees believed IROs should be valued as an important function in the corporation as they not only disseminate information to the financial media or financial community, but they also offer market updates and provide valuable consultations to the top management. In sum, the IROs who have a seat at the table can play an influential role and achieve two-way communication for their corporations and the external stakeholders.