| Summary: | 碩士 === 國立政治大學 === 企業管理研究所(MBA學位學程) === 105 === The change of reading and consuming habit, making the publishing industry harder to survive than ever. The number of publishers and bookstores are decreasing, and the bookstores are transforming its traditional business, selling books and stationary, to selling “time and space” of reading. However, not infected by the poor situation in the publishing industry, Eslite bookstores has performed a good example. This study is trying to explain its success factors from the aspect of platform business model, hoping the result and the analysis process could provide references for the traditional industry as a practice.
This study developed the framework named” the three factors of designing the platform” (two-sided market, interacting mechanism, profitability model) and 2 stages (1989-2005, 2005-now) as analysis units to explain how the Eslite bookstores operate. Here are the findings of the study.
Stage 1(1989-2005): Eslite focus on “profitability model”, making a use of the subsidy from Eslite living and the bundling of cultural context and cultural spaces, let the Eslite easily cross its boundary to the retail industry.
Stage 2(2005- now): Eslite focus on “interacting mechanism”, using the consumer basis above, combining the visual channel(electronic readings, membership tools) and the real channel(promotion activities, interior design ), appealing the new side to join, enlarging the scope and context of Eslite cultural aspect, letting Eslite becomes a multi-functional platform of culture of creativity.
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