Study on the relationship between the LED new product strategy and operating performance – an example of J company

• Main Authors: Lin, Chun Jui, 林俊瑞
• Other Authors: Lee, Yi Yu
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/3wh4xv

碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 105 === The enterprise’s core Competitive Advantage (CA as the short form shown below) is based on the core resources of an enterprise, these resources are turned to be as the technologies, management, culture, patents, market’s cumulated knowledges and etc., it’s a kind of comprehensive advantages to be reflected on the enterprise’s excellence performance in the market. However, it’s to be to make sure before heading to the market for what the advantages the enterprise will bring to the market and to take a persistent, consecutive and a long-term engagement in the market, it may acquire a lot more of experiences and advanced technologies than the competitors or new comers who may fall much behind, and it becomes the sole leader in the market as it’s surely that the enterprise has core CAs with distinctive and in-imitated phenomenon and bring descent high revenue and profit in the long run after that. This paper is to take a constructive theoretical tool to check the composition of CAs inside the case company to distinguish from what are the value resources, distinctive capabilities, collective core competences and dynamic capability to adapt the environmental change to explain how the case company keep its sustainably CAs in the market. Furthermore, how the existed CAs were used and involved in the new product during the development and what’s the performance comparison according to CAs’ involvement.