| Summary: | 碩士 === 國立政治大學 === 新聞學系 === 105 === In June 2014, Islamic State (IS) formally declared the establishment of “Caliphate” and had become the richest, most dangerous, most influential and well-known terrorist organization in just a few years. At the same time, United Nations Security Council had determined that IS constituted an “unprecedented threat” to international peace and security. However, IS is not a group of “lucky” thugs, but a strong enemy of terror that grows rapidly through a variety of strategic means.
The effective communication strategies play an important role in the rise of IS. Through the professional and systematic publicity mechanism, especially the use of social media, IS had gained the recognition and support of the youths around the world, as well as the immigration to the regions that controlled by IS.
This study assumes that the communication strategies and media content of IS can be divided into three parts, which include the propaganda of religious concept and political appeal, the intimidation and threat to hostile forces or Infidel, and the attraction for foreign fighters of joining and immigrating to IS.
As the expansion of IS and the infiltration of extreme ideology is getting serious nowadays, it is more vigilant to the spread of extreme ideology in addition to concern about the terrorist acts. Thus, it is necessary to discuss further about the implementation of its communication strategies so that the anti-terrorism alliance can collapse the dominance of IS in the propaganda war and impede IS from the continuous expansion.
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