Research of the relationship between female consumers’ personality and their cosmetic consumption motivation
碩士 === 國立政治大學 === 傳播學院傳播碩士學位學程 === 105 === With the development of science and technology, we are in the consumer society, which is characterized by symbol consumption. Like many other consumer goods, customers considerate cosmetics not only just as commodites with practical functions, but also as s...
Main Authors: | Lin,Yang, 林洋 |
---|---|
Other Authors: | 郭貞 |
Format: | Others |
Language: | zh-TW |
Online Access: | http://ndltd.ncl.edu.tw/handle/8z4eas |
Similar Items
-
A study on female consumer's motivation and decision making behavior in buying cosmetics
by: Yeh Yang-Ting, et al.
Published: (2008) -
The study of purchasing motivation for female consumers on healthy food of skin-care in the cosmetic marketing channels
by: Lin Chung-Kuang, et al.
Published: (2005) -
Female Consumers’ Buying Behavior of Cosmetic Products-A Case of Tainan Female Consumers
by: Shin-Fong Lin, et al.
Published: (2006) -
Female consumers' Trust in information from various sources before the consumption of cosmetics
by: Hsin-Yun Hsu, et al.
Published: (2006) -
Research of Female Consumer Behavior in Cosmetics Market Case Study of Female Consumers in Hsinchu Area
by: Wan-Chen Yu, et al.
Published: (2010)