The Effects of Paratext and Placement Timing in Narrative Advertising on Brand Attitudes : Perceived Message Validity, Inferences of Manipulative Intent, Transportation, and Ad Attitude as Mediators

The Effects of Paratext and Placement Timing in Narrative Advertising on Brand Attitudes : Perceived Message Validity, Inferences of Manipulative Intent, Transportation, and Ad Attitude as Mediators

碩士 === 國立政治大學 === 傳播學院傳播碩士學位學程 === 105

Bibliographic Details
Main Authors: Wu, Yu Han, 吳羽涵
Other Authors: Chang, Ching Ching
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/p4977u

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