The Effects of Paratext and Placement Timing in Narrative Advertising on Brand Attitudes : Perceived Message Validity, Inferences of Manipulative Intent, Transportation, and Ad Attitude as Mediators

The Effects of Paratext and Placement Timing in Narrative Advertising on Brand Attitudes : Perceived Message Validity, Inferences of Manipulative Intent, Transportation, and Ad Attitude as Mediators

碩士 === 國立政治大學 === 傳播學院傳播碩士學位學程 === 105

Bibliographic Details
Main Authors: Wu, Yu Han, 吳羽涵
Other Authors: Chang, Ching Ching
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/p4977u
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spelling ndltd-TW-105NCCU53750262019-05-15T23:32:18Z http://ndltd.ncl.edu.tw/handle/p4977u The Effects of Paratext and Placement Timing in Narrative Advertising on Brand Attitudes : Perceived Message Validity, Inferences of Manipulative Intent, Transportation, and Ad Attitude as Mediators 敘事廣告副文本放置有無與時間點對品牌態度之影響－以感知廣告真實性、廣告操弄意圖推論、轉移、廣告態度為中介 Wu, Yu Han 吳羽涵 碩士 國立政治大學 傳播學院傳播碩士學位學程 105 Chang, Ching Ching 張卿卿 學位論文 ; thesis 84 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立政治大學 === 傳播學院傳播碩士學位學程 === 105
author2 Chang, Ching Ching
author_facet Chang, Ching Ching
Wu, Yu Han
吳羽涵
author Wu, Yu Han
吳羽涵
spellingShingle Wu, Yu Han
吳羽涵
The Effects of Paratext and Placement Timing in Narrative Advertising on Brand Attitudes : Perceived Message Validity, Inferences of Manipulative Intent, Transportation, and Ad Attitude as Mediators
author_sort Wu, Yu Han
title The Effects of Paratext and Placement Timing in Narrative Advertising on Brand Attitudes : Perceived Message Validity, Inferences of Manipulative Intent, Transportation, and Ad Attitude as Mediators
title_short The Effects of Paratext and Placement Timing in Narrative Advertising on Brand Attitudes : Perceived Message Validity, Inferences of Manipulative Intent, Transportation, and Ad Attitude as Mediators
title_full The Effects of Paratext and Placement Timing in Narrative Advertising on Brand Attitudes : Perceived Message Validity, Inferences of Manipulative Intent, Transportation, and Ad Attitude as Mediators
title_fullStr The Effects of Paratext and Placement Timing in Narrative Advertising on Brand Attitudes : Perceived Message Validity, Inferences of Manipulative Intent, Transportation, and Ad Attitude as Mediators
title_full_unstemmed The Effects of Paratext and Placement Timing in Narrative Advertising on Brand Attitudes : Perceived Message Validity, Inferences of Manipulative Intent, Transportation, and Ad Attitude as Mediators
title_sort effects of paratext and placement timing in narrative advertising on brand attitudes : perceived message validity, inferences of manipulative intent, transportation, and ad attitude as mediators
url http://ndltd.ncl.edu.tw/handle/p4977u
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