The effect of congruency between construal level of mind-sets and redemption window frames on coupon redemption
碩士 === 國立政治大學 === 傳播學院傳播碩士學位學程 === 105 === As one of the major promotional tools for marketing, coupons can benefit both consumers and retailers. Therefore, coupon marketing is considered to be a so-called win-win marketing approach. However, in practice, despite the massive number of coupons distri...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/k5eu3c |