Constructing core competencies for junior account executives -A case study of Elite PR group
碩士 === 國立政治大學 === 傳播學院碩士在職專班 === 105 === This case study of Elite PR Group attempts to find out the core competencies required for its junior account executives (AEs) by interviewing its senior/middle managers and junior AEs serving healthcare, consumer, and technology industries. In addition, the s...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/5vhmu9 |