The China’s cultural soft power: a study of Zhang Yimou’s impression series of large-scale performance

• Main Authors: Wen, Ko Hsin, 溫可欣
• Other Authors: Chiu, Kun Shuan
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/t5p6qy

碩士 === 國立政治大學 === 外交學系戰略與國際事務碩士在職專班 === 105 === With the development of the CPC economy and the improvement of the international status, soft power has played an increasingly important role in the diplomatic strategy. The most important core connotation in soft power is culture, which interpreted by the Chinese Communist Party. At present, discussion in soft power was restricted to Confucius Institute. Due to a clear political color, the process of promoting cultural soft power often suffers setbacks. The impression series of large-scale virtual performance was selected to be as a research object to understand it’s effective in the soft power of Chinese Communist Party. Zhang Yimou’s creations are under utmost attention by the west. On the other hand, most of his creations actively convey Chinese elements and traditional culture. Impression series of large-scale performance not only help to promote the local industrial economic development, also launch an international extension of the creations in association with CPC to promote Chinese culture. The impression series of large-scale virtual performance is a inspiration to the cultural industry of the CPC, but the Chinese government has always taken a conservative attitude toward the cultural industry market, especially in the external propaganda work, there is Marxism-Leninist ideology. It will cause serious conflict in the development of cultural industries, and the constraints in industry development.