Marketing strategy of online travel agencies and customer loyalty
碩士 === 國立政治大學 === 國際經營與貿易學系 === 105 === The expansion of tourism industry has thrived the online accommodation reservation market. The increased popularity of Internet has lowered the cost of information search and inspired people to become more willing to arrange their tours online. Consumers who r...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/79uyaf |