酒類新創公司之策略行銷探討 - 以4C架構分析
碩士 === 國立政治大學 === 金融學系 === 105 === This paper will focus on the brand creation process, the current marketing strategy analysis, and use 4C framework to find out the existing problems of the strategies; besides, we also analyze the market to understand the future development plan. The research metho...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/ev783y |