The Practices and Challenges of Corporate Social Responsibility:The Case of CTBC Bank

• Main Authors: Tsai, Ru Yu, 蔡侞諭
• Other Authors: Tang, Ching Ping
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/b7xkap

碩士 === 國立政治大學 === 行政管理碩士學程 === 105 === Recent years have witnessed the worldwide prevalence of Corporate Social Responsibility, in which corporates actively participated in solving social problems in a voluntary manner. It makes sense that the governments would like to have somebody else share the governing burdens. Nevertheless, what would be the incentives for the corporates to assume such extra responsibility? This study examines the case of CTBC Bank to see the mentality and effects of such activities from the perspective of corporate employees. It is found that promoting an altruistic attitude in organization would enhance employees’ satisfaction and loyalty, and thus benefit the employers in general.