| Summary: | 碩士 === 國立政治大學 === 國際經營管理英語碩士學位學程(IMBA) === 105 === Due to the increasing of security problems and not mention recent terrorist attacks in Europe, the project “Au Secours” provide a solution to locate and send alert messages to relatives in emergency situation where people don’t have time to unlock the phone, search the contact and dial the phone number. This plan will firstly concentrate on French market.
After the analysis from data mainly provided by INSEE (The National Institute of Statistics and Economic Studies), the project concludes that there is a big market which can be targeted. Au Secours’ main mission is to help those need assistances to send out notification containing basic information such as their GPS location, personal ID or medial information by simple actions to inform ambulance, family, friends, or Embassy if one is traveling.
Au Secours encourage potential customers to sensitize not only their own security, but also their family members. Healthcare industry including elderlies can send out distress signal to family members by simply trigger the gadget, women after party, or any people feel unsafe in a location can also send out their location to pre-registered contacts, asking for help.
In the following pages, there will be explanation on how the solution based on gadget linked with the Au Secours mobile phone application can help to resolve and improve the security problem in France.
From discussion with classmates from IMBA program, this project can not only be developed in France, but can take also market share in other countries such as Latin America or other countries in Europe.
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