The digital transformation of customer relationship management with the leisure segment in the hospitality industry: focus on accommodation services
碩士 === 國立政治大學 === 國際經營管理英語碩士學位學程(IMBA) === 105 === Hélène Delay The hospitality industry has been subject to enormous changes since the 2010’s with each actor trying to differentiate itself through innovation on architecture and design, comfort, services and especially on the overall traveling exper...
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/gr3sz4 |