A Study of Influences of Senses of Virtual Community of Augmented Reality (AR) Games on Motivation and Stickness: Taking Examples of Ingress and Pokemon Go Players.

• Main Authors: TSAI,CHENG-YU, 蔡承育
• Other Authors: SUN,LI-FANG
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/7u2shu

碩士 === 明志科技大學 === 經營管理系碩士班 === 105 === 　　This study contains the augmented reality (AR) game, the AR game is different from online game, it join real world map in game then make unprecedented trend, and popular game must be Pokemon Go and Ingress in these years, they both have Innovative, not only attract a multitude of player but also create economy growth of the tourism industry. However the trend will be eventually fade, if game want to sustainable operation, it must discover player's motivation. As a result, in this study is from the motivation side to discuss player's sense of community and stickiness, moreover, must investigate player’s participation factor. This study will investigate that Influences of senses of virtual community of AR games on motivation and stickiness, motivation is independent variable, sense of community is intervening variable as well as dependent variable. The study method uses the web survey procedure, furthermore, the participants in this study were augmented reality(AR) player via software SPSS20.0 and AMOS24.0 to verification hypothesis. 　　The results of the study were as follows: (1)Motivation of Pokemon Go and Ingress both have significantly positive effect on sense of community.(2) Sense of community of Ingress has significantly positive effect on stickiness, but Pokemon Go doesn’t has.(3) sense of virtual community of Ingress is the fully mediating effect, however sense of virtual community of Pokemon Go isn’t the mediating effect.