The Impacts of Social Media and Social Capital on University Students’ Campus Experience

• Main Authors: TRAN PHAN DUY NHAN, 陳潘維仁
• Other Authors: JAU-RONG CHEN
• Format: Others
• Language: en_US
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/b8vek5

碩士 === 明志科技大學 === 經營管理系碩士班 === 105 === This study aims to examine the impact of social capital and social media on campus experience of university students. According to some previous study, campus experience has positive correlation with students’ learning behavior, academic performance and graduate employability. In this study, campus experience includes five components: learning attitude, peer interaction, club participations, breadth of thinking and academic performance. Based on the factors evaluation, the study emphasizes the role of campus interaction on the quality of study performance. Furthermore, the evolutionsof social media such as Twinter, Facebook, Instergram, which contribute to link social media interaction with campus activities are discussed. Facebook is a well-known website helping students to expand their networking opportunities and gain greater relationship within users. In this study, it is found that Facebook presents two types of social support, including information supports and emotional supports. As the result, students could discuss study questions and school-related activities with other peers. What is more, Facebook brings a better understanding and emotional sharing leads a better campus experience. In addition, social capital is considered to be one of the positive main factors of the use of Facebook by students, particularly for those individuals who may have difficulties in forming offline relationships. This study also finds that social capital directly gains students’ campus experiences including three factors: social tie, trust, and communication which contribute to establish and maintain relationship. The study has collected random sample (N=200) of males (n=78) and females (n=122) who were administered a student perception questionnaire. The sample included students in two study levels undergraduates’ degree (88.5%) and master degree (11.5%). The simple results of the study indicated that the study model possessed a good fit and all the direct influential effects in the model reached a level of significance.