The consumption behaviors of high school students in purchasing open-shelf cosmetics- A case study of Hsing Wu High School

碩士 === 明新科技大學 === 化學工程與材料科技系碩士在職專班 === 105 === The cosmetics industry is a fast moving sector glutted with new products, new information, and new business models. Consumers who lack of professional knowledge about cosmetics may feel helpless when making their decisions, and may purchase products tha...

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Bibliographic Details
Main Authors: Tzeng,Li-Yen, 曾麗燕
Other Authors: CHEN,RUI-TANG
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/h989h4