The Study of Factors Influencing Customer Satisfaction and Repurchase Intention in Online Retailing Context

碩士 === 明新科技大學 === 管理研究所碩士班 === 105 === This research investigates the factors influencing customer satisfaction and repurchase intention in online retailing context. The concept of e-service quality (including e-s-qual and e-recs-qual dimensions) and switching cost are examined in the model for hypo...

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Bibliographic Details
Main Authors: Dinh, Thi Vinh Nga, 丁氏榮娥
Other Authors: Wong, Hsien Lun
Format: Others
Language:en_US
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/srm8a3