The Study of Factors Influencing Customer Satisfaction and Repurchase Intention in Online Retailing Context
碩士 === 明新科技大學 === 管理研究所碩士班 === 105 === This research investigates the factors influencing customer satisfaction and repurchase intention in online retailing context. The concept of e-service quality (including e-s-qual and e-recs-qual dimensions) and switching cost are examined in the model for hypo...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | en_US |
Published: |
2017
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Online Access: | http://ndltd.ncl.edu.tw/handle/srm8a3 |