Tourism Website Quality and Satisfaction-A Case Study of “Taiwan United Booking Center”

• Main Authors: HO,TSE-HSIU, 何則修
• Other Authors: Chen,Y-Chuang
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/6k3j6s

碩士 === 明新科技大學 === 資訊管理系碩士班 === 105 === In recent years, due to the development of Internet and e-commerce applications, all kinds of travel sites also began to set up. Promote international tourism is important. The government is the tourism industry as one of the important industries. However, the actual content, convenience and user interface of the website are satisfactory to the users. Without regular investigation to improve, make it more in line with user needs. The purpose of this research is to explore the quality of “Taiwan United Booking Center” and to discuss whether this website can make its users satisfied or not. Furthermore, it is expected to popularize hotels in Taiwan and to realize economic development of Taiwan. To investigate in these questions, this research adopted Information Systems Success Model and Expectation Confirmation Theory. Data about quality of this website and the extent of satisfaction of users were collected as well. Research results found that female's satisfaction to the website is higher than male. On the other hand, people with bachelor degrees think that the service in Taiwan United Booking Center should be more personal customized and they have higher expectation to this website. The results of this research can provide further information about users’ satisfaction after their visiting to this website. Also, website designers want to improve the existed websites or conduct new ones which can find some inspirations from this study.