Factors Influencing Visitors’ Revisit Behavioral Intentions: A Case Study of Dong Van Geopark

• Main Authors: Nguyen Quoc Hoan, 阮國環
• Other Authors: Liu,Ming-Hsiu
• Format: Others
• Language: en_US
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/476829

碩士 === 美和科技大學 === 企業管理系經營管理碩士班 === 105 === Tourism now is the priority developing trend in the economic development strategic plan of Vietnam. Besides world well-known landscape, the traditional tourist attractions are recently put more attention by the government. Dong Van Geopark is one the few Global Geopark, declared by UNESCO in 2004. The destination becomes one of the most attractive places in the Northern side of Vietnam. Having the characteristics of natural scenery, Dong Van Geopark is attracting more and more travelers to come and discover. This research has studied the determinants in considering the revisit intention of visitors at Dong Van Geopark. The result using database collected from 130 respondents shows that there are 5 factors affecting the intention to visit of travelers, in which two factors (perceived attractive; customer satisfaction) have direct influence on visit intention, and three factors (Culture and social, destination facet, destination features) indirectly affect visit intention through factor perceived attractiveness on destination attributes. Noticeably, Culture and social is the factor has the most influence on customer satisfaction, which drive the revisit intention of visitors to Dong Van Geopark.