Relationship Between Customer Satisfaction and Customer Loyalty - A Case Study of Mongolian Commercial Banking Industry
碩士 === 明道大學 === 企業管理學系碩士班 === 105 === This research intends to test whether the bank customers are satisfied with the services provided to them, which will eventually lead to loyalty. Customer loyalty plays a very crucial role for achieving competitive advantage in any organization including banks....
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/5c782f |