On the basis of transaction cost theory "Alipay"On the impact of consumer decision-making behavior
碩士 === 銘傳大學 === 新媒體暨傳播管理學系碩士在職專班 === 105 === With the increasing degree of digital digitization of consumers, the habit of online shopping is deepening, for the consumer market, intertwined with a variety of consumer appearance, so that consumer shopping behavior is also due to change. In this study...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63731168035177661571 |