| Summary: | 碩士 === 銘傳大學 === 管理學院高階經理碩士學程 === 105 === This research investigates how non-profit volunteers’ perception impacts on relationship quality and loyalty in voluntary experience of Taipei city auxiliary police traffic division. Questionnaire survey was used to collect data by judgmental and purposive sampling techniques. Data analysis for the descriptive statistics, Pearson correlation coefficient and PLS (partial least squares) were implemented. The result showed that participants’ perception regarding their sense fell, think or act were identified and relate influences trust, satisfaction, commitment and loyalty in non-employee voluntary service. Moreover, they would like to share the content of activities to their strong tie. In addition, during the service process, once volunteers can build a bond among them, those would encourage and facilitate outcome evaluation in their positive participation.
It provided a glimpse of insight to improve volunteer organizational social recruiting strategy. Firstly, it evaluated how participants perceived their volunteers’ relationship quality during experiential service activities. Secondly, relationship quality as a mediator, volunteers whether deliverd their positive/negative experience to others or to keep volunteers motivated for continuous service.
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