A Study of Importance-Performance Analysis of Hospitality Students on the Entrepreneurial Competencies of Food and Beverages- From Aspect of The Industry

• Main Authors: LIAN, CHANG-CHI, 連昌記
• Other Authors: Chen,Po-Tsang
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/m4h4m3

碩士 === 銘傳大學 === 觀光事業學系碩士在職專班 === 105 === This study is based on the qualitative and quantitative study through conducting I.P.A. and Interview of entrepreneur viewpoints of knowledge, skills and attitude that F&B students should be obtain.The I.P.A. (Importance-Performance Analysis) Questionnaire was issued to 20 expert questionnaires and identified eleven knowledges, fifteen skills, and eleven attitudes in the second quadrant and the third quadrant which are listed as "improvement focus" or "sub-priority order". Then, this study further conduct interviewing with ten entrepreneurs to obtain the suggestions for the implementation of entrepreneurial competencies for food and beverage industry in school curriculum . This study proposed three important indicators which are(academic), (technical) and (artistic aesthetics). Overall, attitude and enthusiasm are far more important than knowledge and skills. This study also draw conclusions and specific recommendations for future study.