| Summary: | 碩士 === 銘傳大學 === 資訊管理學系碩士在職專班 === 105 === With the popularity of the Internet and the prevalence of mobile phones, tablet PCs and other mobile Internet devices, Internet user groups continue to grow at a staggering rate worldwide. The Internet has become the new Silk Road for modern commerce. Taiwan is an island with great significance as far as international trade is concerned. Therefore, cross-border e-commerce will be one of our directions in the future.
The purpose of this study is to gain an insight into the management and operational modes, keyword use, and product title naming of various e-commerce platforms (Alibaba, AliExpress, Amazon, eBay, etc.). The entity observation method, focus group, and questionnaire survey were conducted to determine key factors affecting entrepreneurship on e-commerce platforms, targeting people planning to start their own business through cross-border commerce.
|
|---|
