| Summary: | 碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 105 === This thesis identifies the list of ocean freight business successful factors and evaluates the importance of these factors in order to provide reference for ocean freight forwarders to strengthen their operational competitiveness.
There are total 29 operational success factors classified into five categories which are derived from the literature review and results from the Stage I executive survey and interviews. With these factors, survey questionnaire was developed and then distributed to ocean freight forwarder, exporters and importers and brokers. Analytical Hierarchy Process (AHP) is the tool used for research analysis.
The research results show that participants rated staff professionalism is the most important factor whereas transportation expense is the least. As for the general comparison, participants are most concerned about the document correctness, least about the brand name of Ocean Freight Forwarder.
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