The Effects of Service Innovation on Perceived Service Quality and Customer Satisfaction: Case of NingXia Night Market

碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 105 === The night market is not only close to daily life of Taiwanese people but also tourist attraction for international visitors as promoted by Taiwan Tourism Bureau, the NingXia night market can be considered as a good representative. This study is to find out th...

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Bibliographic Details
Main Authors: HSU, YUNG-CHANG, 許永昌
Other Authors: TU, HUEI-SHENG
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/74hgq7

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